Friday, February 24, 2017

Tech association mulling new TV color refinements in wake of Trump's "orange effect"

SAN FRANCISCO—(TYDN) The Television Industry Color Association, responding to consumer complaints that televisions cannot adequately bleach out President Donald Trump's "orange effect," is expected to announce next week that TVs shipping in time for the holidays will have new, automated color controls that will address this vexing problem, TheYellowDailyNews has learned.

Photo: Matt A.J.
Sources close to what many are saying is the biggest development in television after color became standard, said the new and highly complex technology will combat what many are decrying as Trump's so-called "Cheetos-like hue."

"Consumers have been complaining that there's simply too much orange on the screen when Trump is on air, and we've addressed that," a well-placed source in the Television Industry Color Association told TheYellowDailyNews on condition of anonymity because he was not authorized to disclose the wide-ranging technology. "While many consumers couldn't stand the president because of his political dealings, an even larger majority of Americans couldn't stomach looking at an Orange man as their leader."

Meantime, several high-ranking US intelligence operatives had urged the Television Industry Color Association to come up with a fix to what they said was a "threat to national security." These intelligence officers, speaking on condition of anonymity because they have not been authorized to publicly address the issue, privately told TheYellowDailyNews that "we felt having an Orange-looking president wasn't a good look for a man holding the code of the nation's nuclear arsenal."

Another intelligence official added that Trump's "orangish hue" clashed with the president's red-white-and-blue attire. "I mean, a red or blue tie, and an Orange face and hair, it's simply gauche."

Sources said that all of the major television makers across the globe will adopt the new technology, dubbed "Remove Trump's Orange Color." It is expected to be ready around Thanksgiving time.

While the technology will be standard, consumers will have the option to modify the "Remove Trump's Orange Color" setting. And the setting, to assuage concerns of prejudice from the Cheeto-American community, is disabled by default. In what is considered an olive-branch to the Cheeto-American community, consumers will be presented with the choice to make Trump appear less Orange, or they can also make him look more Orange. They can also leave him in his usual standard-definition orange.

"We started hearing complaints from some leaders of the Cheeto-American community that lighting Trump's skin tone was not acceptable, and was racist to people of Orange color," a well-placed official in the Television Industry Color Association told TheYellowDailyNews on condition of anonymity. "So, in response, we added the default 'Keep Trump Orange' feature."

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