Friday, September 26, 2014

Keep New iPhone Out Of Pockets To Avoid Bending, Apple Says

CUPERTINO, Calif.—(TYDN) Apple chief Tim Cook said Friday that the best method of protecting the iPhone 6 Plus from bending is to refrain from putting it in your pocket, TheYellowDailyNews has learned.

Cook, in an exclusive interview with TheYellowDailyNews, was responding to widespread hysteria that Apple's latest 5.5-inch iPhone bends when crammed into a back pants pocket or a skinny jeans pocket.

Photo: Martin Hajek/TYDN
"These devices were meant to look gorgeous and to function even more gorgeously," Cook said. "Putting it in your pocket hides this gorgeousness."

Analysts said it was the second time the Cupertino-based technology concern acknowledged a user-error problem with one of its flagship devices.

Dubbed by the blogosphere as "bend-gate" and "Bendghazi," the buzz harkens to 2010, during another Apple hysteria scare called "antenna-gate" with the iPhone 4.

Cook's predecessor,  Steve Jobs, at the time said the alleged reception problems with the then-best-selling gadget could be alleviated if users "speak slower, clearer and louder."

"People just need to learn to use the device in a certain way, to speak slower, clearer and louder," Jobs told TheYellowDailyNews in a 2010 exclusive interview. "The phone's users are its only design flaw."

Cook, following Jobs' footsteps, recommended a hack of sorts for iPhone 6 Plus users who must keep their new phones in the pocket.

Umpire models new iPhone 6 Plus carrying pockets. Photo: Corey Templeton/TYDN
"We recommend that these people, who wish to conceal the gorgeousness that the new iPhone is, purchase an umpire baseball bag. It straps to your belt and is big enough for a dozen baseballs," Cook said. "Apple branded umpire baseball bags are now available online and at Apple retail stores everywhere for just $129."

Cook's move is right out of the Steve Jobs playbook. Jobs, during "antenna-gate," told iPhone 4 users that if they were unable to use the phone "correctly," they could purchase a $25, 1-inch-long black strip of electrical tape to cover the lower left corner of the device to assist its reception.

Apple sold 10 million new iPhones last weekend when they debuted.

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